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Commerce and marketplaces

Machine translation for commerce and marketplaces


Machine translation for commerce and marketplaces is the translation of product content, like product titles and descriptions, into the languages of buyers.

The goals are:

  • sales conversion
  • SEO and site search
  • customer support

The top merchants and platforms cannot human-translate all products into all languages, because of the scale.

The translation of product titles and descriptions is handled by the platforms, merchants or brands themselves.

Content types

  • Product titles
  • Product descriptions
  • Product reviews
  • Customer support chat and email

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